Process makes perfect.
My 5-stage process provides a clear framework that is defined enough to keep things moving but flexible enough to adapt to each project.
1
Understand
Instead of just jumping into design, I take time to fully understand that problem that I need to solve. This helps save time and energy because I'm able to focus only on the problem; everything else is a distraction.
2
Research
As a scientifically-trained designer, this is one of my favorite parts of the design process. From collecting data on the competitive landscape to mood-boarding, this phase helps me start some initial ideation. I dig deep to look for insights that may have been looked over.
3
Strategize
After collecting all of the data that I need, I synthesize it into one main question: "How can we (Insert most important problem to solve here)?" This helps me keep the project on track. If my ideation doesn't answer this question, then I know that it isn’t the ideal solution.

This is also where the brand attributes, brand positioning, target audiences, key insights and more are defined.
4
Experiment
After all of that, now comes the best part: large amounts of ideating and experimenting. From color palettes and typography to layouts and more, the whole project comes to life. During this stage, nothing is off-limits. The only thing that matters is solving the main problem.

5
Launch
After the solution is chosen, I prepare everything for the project's launch. This is where my detail-focused nature is useful as I make sure everything is ready for the big wide world. And with that, the project is over!
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