Process makes perfect.
My 5-stage process provides a clear framework that is defined enough to keep things moving but flexible enough to adapt to each project.
Instead of just jumping into design, I take time to fully understand that problem that I need to solve. This helps save time and energy because I'm able to focus only on the problem; everything else is a distraction.
As a scientifically-trained designer, this is one of my favorite parts of the design process. From collecting data on the competitive landscape to mood-boarding, this phase helps me start some initial ideation. I dig deep to look for insights that may have been looked over.
After collecting all of the data that I need, I synthesize it into one main question: "How can we (Insert most important problem to solve here)?" This helps me keep the project on track. If my ideation doesn't answer this question, then I know that it isn’t the ideal solution.

This is also where the brand attributes, brand positioning, target audiences, key insights and more are defined.
After all of that, now comes the best part: large amounts of ideating and experimenting. From color palettes and typography to layouts and more, the whole project comes to life. During this stage, nothing is off-limits. The only thing that matters is solving the main problem.

After the solution is chosen, I prepare everything for the project's launch. This is where my detail-focused nature is useful as I make sure everything is ready for the big wide world. And with that, the project is over!
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