UX Research Study
UX Research Study is a project started by my brother Varun Murugesan. He is currently a User Experience Researcher at the Best Buy Corporate HQ. His idea was to create a resource that he would have wanted when he started doing User Experience. He writes the content and I supply the visuals and keep the brand consistent.
How can we make User Experience research more engaging and useful for the User Experience community?
Varun's budget was non-existent so I utilized Google Fonts and created simple yet effective hierarchy. We knew we wanted the brand to feel more academic so clean serif with a sans-serif sub-heading was the way to go.
Built on a simple grid, the posts were made to be easily scannable but also easy for me to create on a regular basis.
Because the concepts can be dry at times, we created a set of recurring characters to help explain key ideas as well as add a point of interest. We chose an apple and a banana because they were universal enough to be recognizable and because they were time-efficient to illustrate and animate.
We've made a lot of posts and we have plans for a lot more!