UX Research Study
UX Research Study is a project started by my brother Varun Murugesan. He is currently a User Experience Researcher at the Facebook HQ in Menlo Park, California. His idea was to create a resource that he would have wanted when he started doing User Experience. He writes the content and I supply the visuals and keep the brand consistent.

How can we make User Experience research more engaging and useful for the User Experience community as a whole?

The mark is an abstraction of the letters "U" and "X." Even at small sizes, the letters are always readable which relates to the idea of usability.
Varun's budget was non-existent so I utilized Google Fonts and created simple yet effective hierarchy. We knew we wanted the brand to feel more academic so clean serif with a sans-serif sub-heading was the way to go.
Built on a simple grid, the posts were made to be easily scannable but also easy for me to create on a regular basis.
Because the concepts can be dry at times, we created a set of recurring characters to help explain key ideas as well as add a point of interest. We chose an apple and a banana because they were universal enough to be recognizable and because they were time-efficient to illustrate and animate. 
You can see more posts on Instagram. Please click here to learn more.
Beam me ↑ up Scotty